Armstrong Garden Centers, Pike Nurseries, Armstrong Growers

At America's largest and leading independent garden center company, within a newly created position, led a team to identify technology solutions and hire a 3rd party agency to develop three totally revamped websites that would share one content management system (CMS). Oversight of the start to finish development and design of the two similar regional retail sites (Armstrong in California and Pike Nurseries in Atlanta) along with a visually different commercial site for the growing division using a Magento & Wordpress customized CMS.

Designed all elements across the three websites on a day-to-day basis to compliment larger marketing campaigns

Examples Include:

• Armstrong's homepage using Wordpress/Magento CMSs
• Example of a Pike Nurseries event page linking in relative content and resources
• Armstrong Growers (Commercial) homepage
• Armstrong's Plant Database, that include 10,000+ plants
• Armstrong's successful Landscape Design service, $400 buy online
• Armstrong's Garden Living Blog