Madagascar Escape 2 Africa: Viral Website

In promotion of the second Madagascar film releasing onto DVD, produced egreeting generater website playing on the plot of the Penguin's airplane in the film; website featuring custom animations for the website. Kids and parents could choose from several pre-defined messages related to holidays throughout the year to send to friends and family. Directly oversaw the digital campaigns for the USA and Australian markets, while distributing all XML based assets for the rest of our global distribution territories for easy modifications in different languages and local needs. Working with Paramount & DreamWorks Animation Legal Dept., website was COPPA compliant as a children's online safety.

Project Included:

• Ecard Generator for global use
• Mobile Txt-2-Win Sweepstakes featured in People Magazine