Digital Marketing Executive

The National Gallery Company - London, UK | July 2016 - July 2018

Responsible for digital communications related to the commercial aspects of the National Gallery, which aide in maintaining free admission to the permanent collection. In collaboration with teams across the gallery, develop and publish content for email (using Dotmailer) and social media (publishing through Sprout social) in promotion of the gallery's online shop, retail stores, book publishing, and venue hire businesses.

Freelance Graphic and Web Designer

US & UK | Ongoing

Provided web and graphic design services with helpful guidance and support to create a project to be proud of. Skills include: frontend design (CSS, HTML), backend development (PHP, Databases), Wordpress development, form design, email design & development, and all forms of print design (brochure, poster, flyer, etc).

Web Manager

Armstrong Garden Centers - Glendora, CA | September 2011 - January 2015

At America's largest and leading independent garden centre company with nearly 50 locations across three states, initially led a stakeholder team to identify and hire a digital agency to develop three totally revamped content-rich regional websites that would share one CMS (a hybrid of Wordpress & Magento). Implementation included migration and editing of hundreds of evergreen pages of content, database creation and cleansing of 10,000 plus record plant reference library, which included source data from multiple suppliers, integration with multiple IT & accounting systems between three offices, and the training of HQ staff and remote retail staff on the use and benefits of new sites.

As part of a cohesive marketing team, regular responsibilities included: • day-to-day web content creation, design, and sourcing of assets to support overall marketing initiatives • working with internal horticultural experts to produce seasonally relevant content • “growing” our online plant database library • working with buying and operation teams to identify and implement online revenue opportunities (such as our successful Christmas Shop, fruit & rose tree sale, and landscape design dynamic form application) • leading online strategy based inbound and onsite analytics in conjunction with our in-store point-of-sale system • easily digestible reports detailing online sales and site traffic patterns for senior management • and among other duties identifying opportunities for website and digital tools to simplify internal processes.

Annual online revenue grew from approximately $300,000 to nearly $700,000 during my time through new initiatives tailored for target audiences and optimising perennial eCommerce offering.

Online & Print Marketing Advisor (Part-Time)

St. John's College, Durham University - Durham, UK - September 2010 - July 2011

Visually streamlined the organisation's multiple outward facing identities through the creation of branding guidelines, various publications and updated visual marks to help them better communicate a clearer message to prospective bodies.

Manager, Worldwide Digital Marketing

Paramount Pictures - Hollywood, CA | September 2006 - June 2009

Oversight of growth for studio's digital marketing related to the home entertainment division. Activities focused on building digital sales and awareness through the online and mobile marketing of all new and catalog theatrical DVD releases for Paramount & DreamWorks as well selected television titles from corporate partners, such as Nickelodeon, CBS, and Showtime.

Scale of digital marketing campaigns ranged from landing pages with no budget that were self-designed and coded, to complex media-rich websites and display ads which would be 6 months in development and have six-figure budgets. With many medium to large campaigns, worked with a range of digital agencies around the world from start-to-finish to deliver campaign digital assets. This included end-to-end project management; from compiling project briefs and agency selection, to raw asset sourcing and creative direction, to final management approvals and campaign and website launches. Accompanying most web assets would be email communications self-designed and coded, social media, and inclusion on related sections on paramount.com and dreamworks.com via each website’s custom-made CMS.

Campaign assets were created in an adaptable way so to be tailored for worldwide use. Worked in consultation and offered support to facilitate use of campaign assets regularly with teams in the UK, Australia, Spain, Benelux, Japan, and Mexico.

Student Ambassador

The British Council USA - Washington DC and Flagstaff, Arizona | September 2003 - August 2006

Developed and implemented programs to inform students in Arizona about the opportunities of higher education in the United Kingdom. Took part in multiple training and networking sessions at the British Embassy and around Southern California with students who had studied at a wide-range of British universities, learning from their different experiences.

Assistant University Web Producer

Northern Arizona University - Flagstaff, Arizona | August 2004 - May 2006

Assisted lead web producer with regular design and content creation; worked with digital agency for university-wide online overhaul and creation of a new website design and CMS over a year and a half period.

Late Night with Conan O’Brien - Production & Research Intern

NBC Universal - New York, NY | November 2005 - January 2006

Assisted show Video Researcher in daily gathering and reviewing of content for on-air programming. Worked across with show departments including: Research, Publicity, Graphics, Control Room, and Editing.

Online Publicity Intern

Warner Bros. Pictures - Home Based Role | August 2005 - December 2005

Communicated with niche online media outlets to promote new releases by building relationships with contacts, developing project specific marketing plans, writing pitch letters, setting up and managing online contests and creating wrap-up reports for department executives.

Internal Digital Promotions Intern

DreamWorks Pictures - Glendale, CA | May 2005 - August 2005

Oversight for DreamWorks Pictures internal website, DreamPages, as main digital content producer and graphic designer. Content promoted broad awareness campaigns and aided the busy all-studio staff events calendar. DreamPages was the default homepage for all studio employees.

Marketing Intern

Walt Disney Travel Company - Anaheim, CA | February 2001 - June 2001

Created the first written draft of a 32-page brochure detailing the Disneyland Resort. The final version of brochure, titled A Guide to the Magic of the Disneyland Resort, was given to all guests who made Disney Travel reservations.

Disneyland Host & Trainer (Seasonal)

Disneyland Resort - Anaheim, CA | January 2001 - June 2005

Contributed to the world-renowned team at the Disneyland Resort in a variety of guest-facing roles between the two theme parks, with a base location in my favourite area, Adventureland. Core roles included daily interaction with high volumes of international visitors primarily related to food & beverage and guest services. As a location trainer, provided one-to-one training of new employees, teaching area specific skills and techniques of Disney’s top-class customer service.

Children & Youth Leader

ROCKHARBOR Church, Fullerton, CA | September 2006 - October 2015

Led children & youth ranging from 6 – 15 years old through a well planned curriculum helping them grow a deeper understanding of their Christian faith and care for others.

Summer Camp Leader & Administration Volunteer

YMCA of Orange County, CA | June 2004 - October 2015

Active volunteer with the leadership of the Fullerton Family YMCA, consistently helping with projects as directed by the Executive Director and her team to support the overall success and mission of the YMCA in the community. As a Day and Resident Camp Counselor helped children and young people ranging from 5-17 of all economic backgrounds, grow through informal education. Daily activities taught about the six pillars of character: Trustworthiness, Respect, Responsibility, Fairness, Caring and Citizenship.